Raisa Ver

The "Advertising Tomorrow" project gives Newhouse Advertising graduate students to create a brand out of a product designed by senior LC Smith Engineering students. The collaboration mimicked the roles of an agency and a client about to launch a new product into the market.

 

Our team designed a campaign for a startup water filtration system designed to provide clean, running water to villages in third world countries. We named the system NOAH since it was designed to save villages from deadly water. Advertising in Africa is difficult, but not impossible: we developed a grassroots campaign to build grassroots communities around the same structure that built communities in early America: the water tower.

 

Download the branding and launch plan book here.